Yeah, it's a horror that we are all sheep ... The monthly "Bizz" I received this morning offering to read two pages of dossier our "herd mind". The basic premise is this: "Consumers love Learn what others have bought them before and conform to the choices of their peers. " Wholesale Fabrizio, nothing really new under the sun. We know we're influenced. Without it, there would be no advertising, no marketing operation, no pretty windows to attract customers. But then, when we read these two short pages, we find ourselves faced with a digest of information that leaves a feeling of unease ... Because if we are sheep, there are some who have decided to be our ... shepherds understand that they want, as the messiah, guide us, help us with our purchases playing on our old habits of Panurge. So three years ago, two researchers had already conducted a study on the behavior of buyers of books on Internet sales sites. These virtual libraries frequently use a system of ratings issued by the readers ... And this with a star system ... Well, it was shown that these ratings had a big influence on buyer behavior ... Especially when the book was a bad rating, it could seal the sales of the book in question. A more recent study showed exactly the same thing with downloading music ... consumers, there also leaves guided by their peers ...
is somewhat modern version of "word of mouth." And starting from this behavior that seems to stick to the skirts of the consumer as a product label balances, sales professionals trying to develop new techniques. For example, in stores, consumers buy certain products because they see other people win in their shopping cart or basket. Do not tell me that you never got Fabrice buy a bottle in your grocery store because someone before you had half a dozen. Seeing him, you said, if this takes much is that wine is good. And when the wine is good, it must be drunk ... A Princeton University, a wise guy has developed a strategy based on this observation. Each product has a kind of barcode highly sophisticated embedded with radio waves. In the caddies, he is a player that can read all barcodes on products placed in the cart. The reader sends all data to the central computer of the store. Data are then sent to concerned departments. And then what happens? When the consumer passes along the rays, he seen on a small screen products that were best sellers in the day ... And there, with any luck, our mind we will choose the herd produces the most sought ... It's horrible, trying to influence people like that it's really not good. Hold on, I read a book super this week, I must give you details because it's really cool. Ah yes, then I also bought a disc ... Again, it's too good. Have to buy really.
is somewhat modern version of "word of mouth." And starting from this behavior that seems to stick to the skirts of the consumer as a product label balances, sales professionals trying to develop new techniques. For example, in stores, consumers buy certain products because they see other people win in their shopping cart or basket. Do not tell me that you never got Fabrice buy a bottle in your grocery store because someone before you had half a dozen. Seeing him, you said, if this takes much is that wine is good. And when the wine is good, it must be drunk ... A Princeton University, a wise guy has developed a strategy based on this observation. Each product has a kind of barcode highly sophisticated embedded with radio waves. In the caddies, he is a player that can read all barcodes on products placed in the cart. The reader sends all data to the central computer of the store. Data are then sent to concerned departments. And then what happens? When the consumer passes along the rays, he seen on a small screen products that were best sellers in the day ... And there, with any luck, our mind we will choose the herd produces the most sought ... It's horrible, trying to influence people like that it's really not good. Hold on, I read a book super this week, I must give you details because it's really cool. Ah yes, then I also bought a disc ... Again, it's too good. Have to buy really.
PS: the photo is that of Corpus a dance company in Toronto, for his show "Sheep".
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